赤道传媒 · Equator MediaEquator Media

帮助品牌与人物
被理解
Make Brands
Understood

赤道传媒将品牌方向转化为适合目标客户与合作伙伴的表达,提供设计、内容和传播执行服务。可独立承接项目,也可与顾问及研究服务组合,支持产品上市、商务沟通和日常品牌经营。Equator Media translates brand direction into communication suited to customers and business partners. We provide design, content and communications execution as standalone projects or alongside advisory and research services, supporting product launches, commercial discussions and ongoing brand activity.

达人探店内容拍摄 Equator Media · Production
01

品牌本地化设计Brand Localization & DesignLocalization & Design

根据印尼目标客群和沟通场景,梳理品牌介绍与产品卖点,完成语言表达和视觉设计。可围绕品牌视觉、包装、销售资料、菜单或宣传物料中的具体任务开展,让品牌在当地形成清楚、一致的呈现。

主要成果:本地化文案、约定设计方案、定稿文件与使用说明。
We adapt brand introductions, selling points, language and visual design to the intended Indonesian audience and communication setting. Assignments may focus on brand identity, packaging, sales materials, menus or promotional assets, helping the brand present itself clearly and consistently in the market.

Typical deliverables: Localized copy, agreed design concepts, final files and usage guidance.

02

品牌内容与传播运营Content & CommunicationsContent & Communications

围绕品牌的上市、开业、上新和日常经营,规划并制作摄影、短视频与社交内容,按约定开展账号运营或传播项目执行,持续记录反馈并调整下一阶段内容。

主要成果:内容与传播计划、约定数量的图文影像、发布协同与效果复盘。
We plan and produce photography, short videos and social content for launches, openings, new offerings and ongoing brand activity. The agreed scope may include social media account management or campaign execution, with audience feedback recorded and used to refine the next phase of content.

Typical deliverables: Content and communications plans, agreed quantities of visual and written assets, publishing coordination and performance reviews.

策划原则 · How We PlanHow We Plan

A

从受众出发Audience First

策划从目标人群、使用场景和传播目的出发。Planning starts with the audience, use case and communication objective.

B

三种语言组织Three Languages

中文、英文及印尼语内容根据受众组织,语言复核按项目安排。Chinese, English and Indonesian content organised per audience, with review arranged per project.

C

边界事先确认Scope Agreed Upfront

制作数量、适用平台、修改范围、素材使用权及发布责任在合作前确认;传播运营与顾问工作分别明确范围。Quantities, platforms, revisions, usage rights and publishing responsibilities are agreed in advance. Communications operations and advisory work have separately defined scopes.

视频作品Video Work

达人探店、品牌短片与现场记录。点击卡片跳转到对应视频链接观看。Creator visits, brand shorts and on-site films. Click a card to watch on the platform.

交付样例 · 已脱敏 · Sample DeliverableSample Deliverable · Anonymized

付费后你会收到什么What You Receive After Engaging Us

以下为真实项目的脱敏样例,仅展示交付形态与结构,不含任何客户信息。An anonymized sample from a real engagement — showing the form and structure of the deliverable only.

品牌本地化 · 设计与测试Brand Localization · Design & Testing

某中国 App · 印尼命名与视觉方向测试Anonymized Chinese App · Indonesia Naming & Visual Test

  • 测试问卷:中英 / 印尼语版本,按目标人群设计Survey: Chinese-English / Indonesian versions, designed per target audience
  • 100 名目标受访者的真实回收数据Real response data from 100 target respondents
  • 数据分析:清洗前后关键指标对比,结论经得起复核Analysis: key metrics before and after data cleaning, conclusions that survive review
  • 建议报告:命名与视觉方向推荐,附依据与风险Recommendation report: naming and visual direction, with rationale and risks

客户信息已脱敏;数据结论附样本说明,不做夸大解读。Client information anonymized; findings carry sample notes, no inflated claims.

内容与传播 · 按月合作Content & Communications · Monthly

某餐饮品牌 · 月度内容与传播执行Anonymized F&B Brand · Monthly Content & Communications

  • 月度内容计划:选题、形式、平台与发布时间Monthly content plan: topics, formats, platforms, publishing schedule
  • 约定数量的图文与短视频成片,含本地化语言版本Agreed quantities of posts and short videos, with localized language versions
  • 发布协同:达人沟通、排期与现场执行Publishing coordination: creator communication, scheduling, on-site execution
  • 效果复盘:数据反馈与下月调整建议Performance review: data feedback and next month’s adjustments

数量、平台与修改范围在合作前书面确认。Quantities, platforms and revision scope are confirmed in writing before work starts.

让品牌在印尼
被清楚地看见
Make Your Brand
Clearly Seen in Indonesia

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